Clean makeup has become a major trend in the cosmetics industry. But what does this term actually mean?
Clean makeup prioritizes formulas free from controversial ingredients like parabens, phthalates, or endocrine disruptors. It focuses on transparency and safety.
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Conversely, traditional makeup may contain irritating or occlusive substances, especially for sensitive skin.
Clean and vegan makeup is often enriched with moisturizing ingredients, which improves the comfort and natural look of the makeup.
Adopting a clean beauty routine not only helps improve the quality of your skin, but also allows you to consume more responsibly.
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Today, many Canadian brands are committing to this transition toward a more conscious and inclusive beauty.
